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November will mark the biggest round of publicity for “New Moon” to date, as some of the film’s stars will apear in Nordstrom stores around the country in addition to appearing on “The Today Show” in the days leading up to the film’s release on November 20. Until that day comes, we may as well expect the current record to again be broken.
Just for the sake of reference, “Michael Jackson: This Is It” managed slightly less than 2.5 million views over the past week, making it a very distant second place.source