Swedish car manufacturer Volvo has begun a new ad campaign centered around New Moon, as Volvo is the the brand of choice of Edward Cullen in the books and movies.
Volvo is advertising the XC90 SUV in coordination with the movie, in which the car will appear as Edward’s ride–a change from the smaller Volvo C30 coupe featured in Twilight.
What about you–will these ads convince you to become a “Stupid shiny Volvo owner”?
sourcevia Twifans
Edward and His Volvo
